Startup Ideas

How to Start a Business from Home-(an Essential Guide-2020)


In the 21st century, one of the most common topics is how to start a business from home. Starting a business is what everyone would wish to do in their lifetime. Some people plan to do it, others inherit, while others get into it by default. The factors that motivate people to start a business vary from one person to another. The place where a business is set up is determined by different factors.

As some people prefer to start the business at home, others would prefer a location away from home. Doing it from home is more convenient and less costly because you are able to take care of other home chores and yet you reduce travel and rent costs. There are many home business ideas with low start-up costs. However, people need to assess themselves on their ability and on how to start a business from home.

Steps to start a successful home business

There are no standard steps on how to start a business at home. However, the following 10 steps are useful in setting up and maintaining a successful home business.

Develop your business idea

Deciding exactly what to do to generate some income is an important initial step in your efforts to venture into business. It is advisable that you leverage your competencies by focusing on what you are best at. Identify the skills that are unique to you and pick on the activities of your passion. You can also consider your hobbies and talents that can satisfy some needs in a particular section of the market. This should, however, be something within your resource ability.

Define your target market

Your target market is a particular group of people or organizations that are most likely to purchase your product or service. Your target market should have enough demand for your product or service. You will also need to determine the most appropriate time when the market may require your product, the average income of the market, the average age of consumers, and even their gender.

Research on your competitors

You need to know other businesses in your industry so that you can differentiate your home business from theirs. Gather and analyze data to enable you to reach conclusions and implement recommendations that will make your business more competitive in the market. The research entails the use of strategies such as conducting Google searches, using social media, posting job ads, and calling your competitors. Always keep in mind, competitor analysis is the key solution for how to start a business from home.


Identify your market niche

From your research, you will know how competitive your market is. For you to have a successful home business, you need to be better than your competitors by offering greater value or by competitively addressing the specific needs of your customers. You can build a better value proposition by offering a better solution and a better price point. The improved value proposition can help you to easily penetrate your market, thus contributing to a successful home business.

Test your idea

Putting your idea to test helps you to understand its viability. The viability of your idea can be evaluated by introducing your product or service to the market on a limited scale, implementing your idea on a part-time basis as you continue with your current engagement, and offering your product or service for free. You can also seek the help of social media influencers to have your product or service exposed to a large audience that is already under their command.

Do your budgeting

If you find that your business idea is viable, then the next thing is for you to come up with a budget. This enables you to get an estimated amount of funds you need to get started. Costs are expected to vary depending on the nature of your business. Basically, stock costs, equipment costs, and marketing costs should be considered.

Choose a legal structure

Your home business has to be registered under some legally recognized structure. You may choose a Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, or a Corporation form of structure. You may need to seek professional legal services regarding this.

Open a bank account

Once you get your home business legally registered, it is advisable that you open a business bank account. This will help you to separate your personal expenses from your business expenses. You will then be able to avoid cash flow problems. Ensure that you choose the right type of account and the right bank for your business. Make sure you prepare the documents required to open your bank account.

Determine your source(s) of finance

Some entrepreneurs use personal savings while others use loans to fund their business start-ups. There are several funding options for your home business. Some of which include:

  1. Retirement funds
  2. Funds from friends and relatives
  3. Borrowing from peer-to-peer websites
  4. Credit cards
  5. Small Business Administration (SBA) loans
  6. Crowdfunding websites

Market your business

You will need to market your home business aggressively. This will enable your potential customers to know that you exist, and for them to understand the difference between your products and those of your competitors. Marketing will also make people talk about your products and the need to engage you in case they have questions. This will make the potential customers want to try the product earlier than later. Your marketing efforts may involve creating a word of mouth program, creating a website, and leveraging social media.

Related Post

How to start a business with no money

Under normal circumstances, capital is one of the basic requirements for starting a business. Sometimes, people may have to start a business with little or no capital at all. Many prospective entrepreneurs would be glad to learn how to start a business with no money. There are ways you can cut costs when starting your home business. These include:

  1. Bootstrapping: this is an aggressive cost-cutting strategy that examines every activity for an opportunity to reduce costs. You would have to use word of mouth and active networking to market your business.
  2. Being creative with funding options: this involves considering all the funding options available to you, then doing a mix and match to get a combination that gives you the cheapest source of capital.
  3. Teaming up: this is about partnering with others who can provide additional capital and share business risks with you. Ensure you have a contract that governs the partnership.
  4. Keeping your full-time job: those who have a full-time job do not have to quit for them to start a home business. The business may be started as a part-time moonlighting gig. This gives you financial stability and enables you to test the business waters before plunging into it.

Home-based business opportunities

The list of business ideas that you can start from home can be long. It depends on your passion, market opportunities available, and what you can conveniently afford to do. Business ideas from home are certainly within the reach of most people. A sample of home-based business opportunities is as follows:

This type of business has possibilities for expansion. There are many people who cannot do their own business plan or project proposal and yet they sometimes have an urgent need for one. You can opt to do a comprehensive plan or proposal for them on demand. This would include all the parts or chapters of a standard plan or proposal required.

You can also keep a document on file and tweak it whenever it is necessary. Alternatively, you can give your clients an electronic file or template that would guide them do the plan or proposal themselves. You will need to have a business plan or project proposal samples to show your clients. Advertise your business using any media available and affordable to you.

  • Cleaning service

This type of business can take different directions. You can choose to serve office clients at the time when no one else does. You can also choose to specialize in serving retail businesses or restaurants.  You can combine the market niches depending on your ability to serve them effectively. Your focus can be on cleaning their houses, their utensils, their clothing or anything else. This type of home-based business can do without much advertising or marketing effort because promotion can be done by word of mouth.

  • Consultancy

For you to start a consultancy business, you need to be an expert in something so that you can market your advisory services to clients in that area. You will be depending mainly on your knowledge and experience to successfully sort your clients out of their problems and mistakes. Then you will have the opportunity of mentoring them. You can expand this business as much as you want depending on your personal expertise and your ability to outsource the expertise required. Your advertisement and other marketing efforts can be done online or by use of any other convenient medium of advertisement.

  • Dog walking and pet sitting services

Starting and running a dog walking business requires some experience, training, and licensing. In some cities in the United States and other parts of the world, dog walking is a booming business. No much attention is paid to this business in Africa and other parts of the world. Dog walkers may offer additional services such as dropping newspapers, picking and dropping mail, turning lights on and off.

Pet sitting is one best business to start with little money. You require general and basic credentials such as personal pet ownership, some working experience in a pet food store, and some time to bond with the pet so that you can effectively run the business.

  • Editorial services

You can choose from a wide range of services under this area of business. Some of the editorial services you can comfortably offer from the convenience of your home include the following:

  1. Proofreading. This involves going through some finished piece of work to ensure that any copyediting changes made are proper, and no new mistakes were made in the process.
  2. Indexing. This involves describing or classifying a document using index terms or other symbols so as to show what the document is about, summarize its content, and to make easy to locate it.
  3. Ghostwriting. This involves doing research and writing a book that will be shown to be authored by someone else.
  4. Copywriting. This involves writing with the purpose of promoting a product. It is also called business writing.
  • Electronics repair

If you have some electronics engineering skills, then you can start an electronics repair business. If you chose to deal with small electronic equipment, then you may require customers to bring them to your workshop. For larger electronics, you may have to travel around in order to fix for them. You may also collect old electronics for your spare part requirements. This business is mainly promoted by word of mouth.

  • Daycare

You will find it easy to start a children daycare center at home. It requires little space and few playing types of equipment. It is usually a labor-intensive business, but with high-profit potential.

  • Farming

There are many opportunities for starting a business under farming. There are many different cash crops to grow and much different rearing livestock. One major factor of production for farming businesses is land. The size of land available determines whether the entrepreneur resorts to intensive or non-intensive farming techniques. Otherwise, this area provides attractive opportunities for successful home businesses.


It is interesting and preferable to start a business from home. It may be someone’s resolution in 2020. This initiative is comparatively cheaper and more convenient for the entrepreneur. If many people start businesses, their economic strength grows faster than if they were employees. The choice of the type of business to start however depends on such factors as availability of capital, personal skills, talents, and hobbies among other factors. Ultimately, everyone is looking for an opportunity for the best business to start with little money.


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