The enhancement of internet technology is transforming users into the digital world. Certainly, people spend so much time on the internet by googling and using social media. Digital marketing strategy is a powerful marketing tool while those platforms provide you the customer behavior. Search engine and social media offer you to place an advertisement on their pages likewise your desired customers. The formation of digital marketing is important since you are ready to promote products.
To define what is digital marketing, internet and electronic devices come first of all. Digital marketing happens without physical experiment while companies perform marketing activities as a result of using software, technologies, devices, search engines etc. This types of activities generate a volume of sales since users remain active on the internet most of the time. Hence, Targeting a customer becomes very easy while you have enough statistics about users. A lot of similar digital marketing alternative is available in the world. The marketing manager should follow Some digital marketing strategies to attain success. Therefore, 7 digital marketing techniques are essential to increase sales in the digital market which are given below:
Social media Marketing:
Most noteworthily, social media marketing is the marketing activities conducted in social media platform. There are a number of social media platform available in the market including Facebook, Twitter, LinkedIn, YouTube, Google Plus, Pinterest, Instagram, Tumblr etc. There are two ways you can advertise your product. One is free membership method and another one paid advertisement. Under the free method, you need to create a page of your company and place product details on that page.
The page should be attractive design containing company details, product description and even more. Another thing is growing followers on your page. Invite the followers and help them in different problem raised related to product usages, replacement, repairmen etc. By doing so, followers will know your company details along with product and services. The brand value of your company will increase by keeping a relationship with followers. Sometimes, followers buy products directly from your pages.
The paid membership method is easier than a free one. It is certainly costly to generate sales. You need to create an advertisement code on that platform. A large sum of money associated with a paid membership plan. You have to bear costs on each time publishing your product advertisement. You need to follow some techniques while boosting advertisement on social media.
First, identify your potential customers and their nature. Select your desired category of customers and publish you adds. Active users will see you add and will follow the advertisement to buy products. It makes you one side cost rather than bearing sales personnel cost. In traditional marketing, you have to bear sales staff costs, delivery costs, and other maintenance costs. By the use of social media marketing, you are only paying for advertisement costs. Hence it is becoming more popular than traditional marketing.
Search Engine Marketing:
The search engine is a set of programs which target keywords and characters to find websites and content of websites on the world wide web. A lot of search engine available on the internet including google, yahoo, bing, Yandex, ask.com, AOL.com, Baidu etc. Search engine marketing means getting an optimized result at the top of the search results. When someone searches an item, they get some suggestion form search engine.
These suggestions are search engine marketing. To do so, a company needs to place an add-on that search engine. It is associated with costs depending on which type of service you are taking form search engine. It includes pay per click, pays per conversion etc. when the consumer sees add or click on add search engine charges the fee from the company.
There are a large number of e-commerce platform available on internet who sales others company’s products. Some popular e-commerce website is Amazon, eBay, Alibaba, Shopify etc. Your job is to prepare the product and placing it in your warehouse. E-commerce owner will place your product advertisement on their website. They will perform all marketing activities for selling products. They will earn a commission as a result of making sales based on agreed price. Your job is to make an agreement before placing add-on e-commerce websites. By this method, sales and brand value will increase at the same time.
This type of marketing is related to e-commerce marketing. Some small business owners create a website for selling products. They keep the product review article on their websites associated with product purchase link. They conduct SEO activities on their site to show the website at the top of the search result. When a consumer searches a product on the internet they find affiliate website with the product description. The owner of an affiliate website earns a commision due to generate sales on their website. This is a speedy digital marketing tool for selling a product.
It is one of the powerful marketing tools. This digital marketing strategy is used to promote product and services. The company collects email lists form subscribers and send promotional messages to attract buyers informing latest products and services. A long-term b2c relationship can be maintained using email marketing. Below some steps to attain success in email marketing:
- Collect email from various sources like website, blog, social media etc.
- Provide users with valuable updates
- Solve their problems
- Send attractive product details
- Maintain relationship
The company uses radio channel or station to promote their product details. In this marketing strategy, a company seeks to increase brand value and loyalty of their products and services. There are no direct sales occurs by using radio marketing. The audiences are delivered the product features to pursue. Targeting customers are difficult using these marketing techniques. This marketing ensures overall brand awareness of the company.
It is somewhat the same as radio marketing while radio technology uses only voice to promote products. In Television marketing, the visibility of products, gesture, and posture is additional benefits. This marketing comprises a large audience that is why all products can’t be promoted in television marketing. The product which is useful to women can’t be beneficial to men. It is important to increase the brand value of the company.
Choosing an effective digital marketing strategy brings organizational success. The company needs to identify who is their targeted customers. Based on those customers an effective marketing strategy which is cost effective and conducts rapid sales should be selected.